How to Make Money on Instagram in Nigeria [Practical Guide]

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Knowing how to make money on Instagram in Nigeria can make your time on the app more rewarding. Instagram isn’t all about scrolling through endless funny reels and “OctaFX” ads. If you can grow a sizable following, you can start making money on Instagram in Nigeria while having fun.

This guide will show you how to make money on Instagram in Nigeria. It contains the top ways to monetize your Instagram account, where to learn the required skills, and how to get started.

Can I Make Money on Instagram in Nigeria?

Just like many Nigerians, you can make money from Instagram as well. You can make money through sponsored content, affiliate sales, and selling your wares. Making money on Instagram requires providing real value to your followers. 

How much does Instagram pay in Nigeria?

There are many things that affect how much money Instagram pays you. Earnings vary greatly, from a few dollars to several million dollars per post. These factors include the number of followers and engagement, content quality, how well-known the brand is, and the target audience. 

Depending on your deal and sponsor, you may pay less than or more than $10 per thousand followers, equivalent to 7500 NGN per 1000 followers.

What Is the Best Way to Make Money from Instagram in Nigeria?

Making money with Instagram in Nigeria

Affiliate marketing is the quickest way to make money on Instagram in Nigeria. Instagram is highly visual, which is perfect for showcasing products. The platform also has a huge and engaged audience. Features like Stories and Reels allow for dynamic and diverse content. 

All these elements make it ideal for sharing and product discovery, a key aspect of affiliate marketing.

Let’s show you step-by-step how to make money on Instagram in Nigeria through affiliate marketing.

For this tutorial, we chose Jumia as our imaginary affiliate partner, and our niche is affordable phones.

1. Understand Affiliate Marketing

Affiliate marketing is a popular online business in Nigeria. It involves promoting products or services on your Instagram account using unique referral links. The best part is that you don’t have to create your products or handle customer service.

Here’s our guide to everything you need to know before you start selling things as an affiliate.

2. Find Your Niche

Your chosen niche is budget-friendly phones. This niche has a large potential audience, as many people are interested in affordable yet high-quality phones. You’ll want to keep up with the latest affordable smartphones on the market to ensure your content is timely and relevant.

3. Optimise Your Instagram Profile

Set a profile picture related to smartphones or technology, and write a bio reflecting your interest in affordable tech. Include a call-to-action (CTA) directing visitors to the link in your bio. 

An example could be: “Uncovering the best budget smartphones 📱 | Latest reviews & deals 👉 [Affiliate Link].”

4. Choose The Right Affiliate Programmes

Join the Jumia affiliate programme. Jumia offers a range of budget-friendly phones, which will provide you with numerous products to promote.

Selling cheap phones from Jumia using your Instagram account

5. Create Engaging Content

Since you’re starting from zero, your primary goal is to attract followers. Create high-quality photos and videos showcasing the budget-friendly phones. I’ve found that Instagram reels work best for attracting new followers.

You could create comparison videos, unboxing videos, or feature reviews. For example, a post might be “Top 5 Phones Under $200 | Jumia Deals”.

6. Promote Affiliate Products

When you start gaining followers, consistently promote your chosen products in your posts and stories. Add your Jumia affiliate links where possible. 

In the caption, explain the product and encourage followers to check it out via the link in your bio. Make sure to disclose your affiliate links to maintain transparency.

7. Use Relevant Hashtags

In addition to general tech-related hashtags, use specific ones related to budget-friendly smartphones. Examples include: #BudgetSmartphones, #TechOnABudget, #AffordableTech, etc.

8. Engage With Your Audience

As you grow your following, make sure to engage with your audience. Reply to comments and messages and create a community around your shared interest in budget-friendly tech.

9. Track Your Progress

Use Instagram Insights to see which posts are performing well. Keep an eye on follower growth, engagement rate, and the number of clicks on your affiliate link. Use this data to refine your content strategy.

10. Be Patient and Consistent

Growing a following on Instagram from zero takes time, patience, and consistency. Plan your posts ahead of time and aim to post regularly. Consider following other tech-related accounts and engaging with their content to increase your visibility.

Tips for Successful Affiliate Marketing on Instagram

  • Be honest and promote products or services you genuinely believe in and have personally used or researched.
  • Invest in high-quality product photography to make your promotions visually appealing.
  • Provide informative and honest reviews to build trust with your followers.

How to Make Money on Instagram: Other Methods

There are different ways Nigerians can make money from Instagram. From running ads to selling products and services, here are six lucrative ways to make money on Instagram. 

Running Instagram Ads

how to make money on instagram in nigeria with ads

Running ads is one of the easiest ways to make money on Instagram in Nigeria. Instagram provides a platform for businesses and individuals to advertise and reach a wider audience. You need to learn how to run ads on the platform to get started.

How to Monetize Instagram Ads

You can monetize Instagram ads by charging clients for ad placements on your account or theirs. You can charge a standard service fee or earn revenue based on impressions, clicks, or conversions.

Getting Started with Instagram Ads

  • 1. Set up a Facebook Business Manager account and link it to your Instagram account.
  • 2. Create ad campaigns using Facebook’s Ads Manager or Instagram’s Promote feature.
  • 3. Target specific demographics, interests, and locations to reach your desired audience.

Tips for Successful Instagram Ads

  • Target your ads to a specific audience that aligns with the advertised product or service.
  • Optimise engagement with different ad formats like photos, videos, and carousel ads.
  • Continuously monitor and analyse your ad performance to make data-driven optimizations.

Influencer marketing

Influencer marketing involves partnering with brands to create sponsored content that promotes their products or services. As an influencer, you can influence your followers’ purchasing decisions. Collaborations can range from single Instagram posts to long-term partnerships.

How to Monetize Influencer Marketing

Influencers earn money through partnerships and sponsored campaigns. Brands may offer a fixed fee or a combination of a fee and product compensation. Long-term collaborations may also involve brand ambassadorships.

Getting Started with Influencer Marketing

  • Create a consistent and unique brand identity to attract collaborations.
  • Focus on growing your Instagram account with high-quality content and engaging with your followers.
  • Brands look for influencers with an active and loyal following that aligns with their target market.

Tips for Successful Influencer Marketing

  • Showcase your expertise and passion in your niche to attract brands in that industry.
  • Create engaging content highlighting the features, benefits, and personal experiences of the products or services.
  • Negotiate fair compensation that reflects your value and the effort put into the sponsored content.

Selling Products and Services

selling products on Instagram in nigeria

You can make money on Instagram in Nigeria by selling products and services directly to your followers. Creating an Instagram business account lets you showcase your offerings through visually appealing posts and stories.

How to Monetize Selling Products and Services

Monetization occurs when your followers purchase your products or services. They can do so through direct messages, your website, or external platforms linked in your Instagram bio. You set the prices and earn revenue from the sales.

Getting Started with Selling Products and Services

  • Create an Instagram business account and set up a visually appealing profile.
  • Showcase your products or services through engaging posts and stories.
  • Provide clear instructions on how followers can make purchases, whether it’s through direct messages or your website.

Tips for Successful Selling on Instagram

  • Implement effective sales strategies like limited-time promotions, exclusive discounts, giveaways, or product bundles to entice your followers.
  • Invest in high-quality product photography to make your offerings visually appealing.
  • Engage with your followers by responding to comments and direct messages promptly.

Directing Traffic to Your Blogs or YouTube Channel

To make money on Instagram in Nigeria, having a pre-existing blog or YouTube channel is beneficial. Create high-quality and engaging content that matches your Instagram niche. Instagram’s visual appeal and active user base can help you attract followers and redirect them to your other online platforms.

How to Monetize Directing Traffic

Profit from Instagram by converting traffic into blog or YouTube channel revenue. You can generate income by establishing a consistent brand identity across various media channels. This can be achieved through ad revenue, sponsored content collaborations, affiliate marketing, or selling your products or services.

Getting Started with Directing Traffic

  • Create a blog or YouTube channel and create valuable content that resonates with your target audience.
  • Use visually appealing Instagram posts to showcase your blog’s or YouTube channel’s highlights.
  • Encourage your followers to visit your blog or YouTube channel for more related content and provide clear links or invitations in your Instagram profile or captions.

Tips for Successful Directing Traffic

  • Maintain consistency in branding and messaging across all your platforms.
  • Engage with your Instagram followers and build a community that actively interacts with your content.
  • Explore different monetization methods like ad networks, sponsored content collaborations, affiliate programmes, and product sales.

Becoming an Instagram Manager

become an Instagram manager

Becoming an Instagram manager can be a lucrative way to make money on Instagram in Nigeria. As an Instagram manager, you will manage and grow Instagram accounts for clients or businesses.

How to Monetize Instagram Management

Instagram managers charge fees based on the number of accounts managed, services provided, client size, and industry. You can earn money by offering your expertise and managing Instagram accounts.

Getting Started with Instagram Management

  • Gain a strong understanding of Instagram, its features, and best practises.
  • Acquire experience in content creation, community management, and implementing growth strategies.
  • Build your successful Instagram account or develop a strong portfolio to attract clients.

Tips for Successful Instagram Management

  • Stay updated with the latest Instagram features, algorithm changes, and trends to provide effective strategies to your clients.
  • Network and market yourself to local businesses or individuals who may require Instagram management services.
  • Showcase successful Instagram accounts you have managed or demonstrate the growth of your personal Instagram account.

Other Platforms to Make Money in Nigeria

I get it; Instagram may not be your thing. The good news is that there are other platforms to make money in Nigeria. Here are some you can explore:


TikTok is like Instagram; but more addictive. The platform is known for its super short and attention-grabbing videos. There are several ways to make money on TikTok, from promoting affiliates to becoming an influencer.

You can check out our guide to making money on TikTok in Nigeria to get started.


Well, Facebook needs no introduction. You also have multiple options to make money on Facebook. You can manage a group where you sell products or use it to drive traffic to a blog.


Fiverr is different from the platforms we’ve listed. It’s a freelancing website in Nigeria that allows you to earn dollars from your skills. This can be digital marketing, online typing jobs like content writing, or even singing.

Here’s our guide to making money on Fiverr.


How do I monetize my Instagram reels in Nigeria?

In Nigeria, you can monetize your Instagram reels by participating in the Instagram Partner Programme and meeting the eligibility requirements, such as follower count, content adherence, and country availability.

Does Instagram pay verified users in Nigeria?

Yes, Instagram pays influencers with verified accounts and a massive following for the engagement they bring to the platform. Instagram has monetization features such as ads and branded content that allow Nigerian creators to earn money through their content. The amount these influencers make varies depending on their number of followers and other factors.

Is Nigeria eligible for Instagram monetization?

Yes, Nigeria is eligible for Instagram monetization. Nigerian creators can access various monetization features, including ads, branded content, and IGTV ads.

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