Starting out on YouTube is easy, but you could end up spending years trying to get the best of it. Creators in Nigeria with valuable information to pass on can use YouTube to gain a wider audience and make money from it.
In this article, you’ll learn how to make it as a top YouTuber and make money on YouTube in Nigeria.
How to Make Money on YouTube in Nigeria
For creators aiming to earn money on YouTube in Nigeria, several common avenues are accessible.
First, create and personalize your YouTube channel, focusing on engaging and niche-specific content. As you gather subscribers and achieve at least 4,000 hours of watch time within 12 months, apply for the YouTube Partner Program. This enables you to earn ad revenue as ads are displayed on your videos, with income based on viewer engagement and ad views.
How Much Does It Cost to Start a YouTube Channel in Nigeria?
Starting a YouTube channel in Nigeria is free. YouTube provides a platform where you can create, upload, and share videos without any upfront costs. You can register for a Google Account and start your channel without paying any fees.
Requirements for Making Money on YouTube in Nigeria
Engagement is the key to growth, which potentially leads to making money on YouTube in Nigeria. This is attainable when you create videos that prompt shares and spark curiosity in your audience. Consistently doing this will most likely get you 1,000 subscribers from the over 2.7 billion monthly active users on the platform in a short while.
Engaging your audience and promoting your channel via social media and collaborations can accelerate growth. As your channel gains traction, consider diversifying your income through sales, sponsorships, and affiliate marketing. This involves showcasing products, services, or your creations for payment or commissions.
4 Ways to Make Money on YouTube in Nigeria
1. Monetization of Videos for Ads on YouTube
Monetizing your videos for ads on YouTube means allowing advertisements to be shown in or alongside your videos, and in return, you can earn money from those ads. When your videos are monetized, YouTube displays ads before, during, or after your content, and you get a share of the revenue generated from those ads.
Here’s how you make money on YouTube through the monetization of videos:
Once your videos are monetized, YouTube will place ads in various formats, such as video ads, display ads, or overlay ads, depending on your device and location. When viewers watch your videos and interact with the ads (by clicking, watching, or engaging), advertisers pay a fee to YouTube.
YouTube shares a portion of the ad revenue with you, the content creator, based on factors like the number of ad views, viewer engagement, and the type of ads displayed. You receive payments from YouTube through your linked Google AdSense account. AdSense keeps track of your earnings and pays you according to their payment threshold.
How to Monetize your Videos for Ads on YouTube
First, sign up for a Google Account if you don’t have one. Then, create your YouTube channel by clicking on your profile picture and selecting “Your Channel.” Give your channel a name that represents your content.
To monetize, your channel needs at least 1,000 subscribers and 4,000 hours of total watchtime in a year.
Once you meet the requirements, go to YouTube Studio by clicking your profile picture. In the left menu, click “Monetization,” then “Start.” Follow the steps to join the YPP.
Connect your channel to a Google AdSense account. AdSense is how you get paid. If you don’t have one, you can create one. Follow the instructions to link AdSense to your YouTube channel.
In YouTube Studio, select “Videos” from the left menu. Check the boxes next to the videos you want to monetize, then click “Actions” and choose “Monetize.” You can also enable monetization when uploading a new video.
YouTube will review your videos to make sure they follow their policies. Once approved, ads will start appearing on your videos.
In YouTube Studio, you can see how much you’re earning from ads. Your ad revenue is based on factors like video watch time, viewer demographics, and ad engagement.
2. Selling and Marketing Affiliate Products on YouTube
Selling and marketing affiliate products is another way to make money on YouTube in Nigeria. This refers to the process of creating videos that promote and recommend products or services from other companies. As an affiliate marketer, you collaborate with businesses and use unique affiliate links to track sales generated through your efforts. Examples of affiliate marketing platforms include Amazon, Shopify, Jumia, and Konga.
Here’s how to Sell and Market Affiliate Products on YouTube:
You choose a specific niche or topic that you’re interested in and knowledgeable about.
You join affiliate programs offered by companies related to your niche. These programs provide you with special links that track when someone makes a purchase through your recommendation.
You create videos that showcase and explain the benefits of the affiliate products. This content can include product reviews, demonstrations, comparisons, or tutorials.
In your video descriptions and content, you include your affiliate links. When viewers click on these links and make a purchase, you earn a commission from the sale.
You engage with your audience by responding to comments, addressing questions, and building a relationship based on trust.
It’s essential to be transparent and inform your audience that you’re using affiliate links. Honesty builds credibility with your viewers.
As viewers watch your videos and follow your recommendations, some may decide to purchase the affiliate products. With each sale made through your links, you earn a portion of the sale as a commission.
3. Getting Sponsorships for Your Video Content on YouTube
Getting sponsorships for your YouTube videos is like teaming up with companies that like your channel and want to work with you. Here’s how it works:
First, create awesome videos and build your channel. Make sure you have a good number of subscribers and viewers who like your content.
Look for companies that match your videos. If you make cooking videos, a food brand might be interested. If you play games, a gaming company could be a good fit.
Contact the companies you like and tell them about your channel. Let them know why you think you’d be a great fit for their product or service.
Explain how your videos can help them. Tell them about your viewers and how your videos get lots of views and likes.
If the company is interested, you’ll talk about things like what you’ll do in your video, how long you’ll talk about their product, and how much they’ll pay you.
Make a video where you talk about the company’s product or service. Be honest and show how helpful or excellent the product is.
Make sure to follow YouTube’s rules and let your viewers know that the video is sponsored. Transparency is important.
After the video is up, the company might check how well it did. If your viewers like it and engage, that’s good news for future sponsorships.
4. Selling Your Own Products or Services on YouTube
To sell your own products or services on YouTube, create videos that align with what you’re offering. Discuss the benefits of your content, guide viewers on how to purchase or learn more, and encourage action through links and clear instructions.
Engage with comments and consider promoting on social media platforms to reach a wider audience, all while ensuring your videos maintain genuine value and trustworthiness to attract potential buyers.
How Do Youtubers Get Paid in Nigeria?
Having a Google AdSense account is what you need to receive payments as a content creator when you start making money on YouTube in Nigeria.
A Google AdSense account serves as the financial backbone for your YouTube channel. It’s the platform that receives, calculates, and processes the ad revenue you earn from your videos.
It equally facilitates the actual payment to you according to the payment threshold and schedule.
Here’s how Google AdSense influences the payment process:
Google AdSense handles payments for YouTube. When you earn money from ads on your videos, it’s credited to your AdSense account.
Connect your YouTube channel to your AdSense account. This is usually done while setting up monetization on YouTube.
AdSense calculates your earnings from ads using factors like clicks and views on your videos.
AdSense checks your ad performance to ensure accurate payments.
When you reach the payment threshold (around $100), AdSense processes payments on a regular schedule, using methods like bank transfers or checks. They also handle tax information and provide payment history reports.
What do I need to become a YouTuber?
The basic items needed to create and upload videos are free, but there might be some optional costs to consider:
If you’re looking to make money on YouTube in Nigeria, quality equipment can significantly enhance the production value of your videos. For starters, basic items like your smartphone and a free editing app like Capcut can be used.
Investing in better equipment as you grow can lead to better video and audio quality, which is crucial for viewer engagement. Useful equipment might include:
- Lighting setups
- props and materials.
These you can easily get on Jumia starting at NGN5,000.
Higher video quality can attract more viewers and convey professionalism, potentially leading to higher subscriber counts and increased monetization opportunities.
A reliable and fast internet connection is essential for uploading videos and engaging with your audience through live streams and social media. A good connection allows for smoother video uploads, higher-resolution streaming, and improved interaction with your audience.
To gain traction and build an audience, you need to promote your videos effectively. Sharing your videos on social media, collaborating with other YouTubers, engaging with your viewers through comments, and optimizing your video titles and descriptions for search engines are all part of successful video promotion.
While it might not incur direct costs, dedicating time and effort to promotion is crucial for getting your content noticed.
Utilizing YouTube as a creator allows you to express yourself creatively, learn skills like building a personal brand, and potentially earn money. You make money on YouTube in Nigeria by showcasing your talents, educating, entertaining, and impacting your audience while opening doors to networking and career opportunities.
To make money as a YouTuber in Nigeria, there are a few important areas to focus your attention on. Learn to create high-quality and engaging content and stick to a regular upload schedule to keep viewers coming back. Learn YouTube SEO to optimize your video titles, descriptions, and tags with relevant keywords to help people find you faster.
Collaborate with other Nigerian YouTubers to expand your reach and boost your chances of making money on YouTube in Nigeria.
Frequently Asked Questions
Who Is the highest-paid YouTuber in Nigeria?
Mark Angel is the highest-paid YouTuber in Nigeria due to the widespread popularity and engagement of his short comedy skits on his channel.
Does YouTube Pay Nigerian Creators?
Yes, YouTube does pay Nigerian creators who meet the eligibility criteria for monetization. Creators in Nigeria, like those in many other countries, can earn money through the various monetization methods we’ve listed above.
However, it’s important to note that there are specific requirements that creators need to meet before they can start earning money from their YouTube content. These requirements typically include reaching a certain number of subscribers and achieving a minimum amount of watch time on their videos within a specified period.
How Much Are 1K Views on YouTube in Nigeria?
1k views on Youtube cost between $0.5 and $2, depending on the demographics, engagement, and video length.