How does Jumia affiliate program work + how to make money

🤲 Share me to your gees na 🥺


This deserves a share, right?


Jumia affiliate marketing in Nigeria offers an opportunity to diversify your income without doing much work. Regardless of your occupation, you can earn money by simply posting anywhere someone can click and buy. It could be your Facebook timeline, WhatsApp status, or website. 

Too good to be true, right?

Well, to start earning and increasing your income, you must take a few steps. Read on to find the answer to the question, How does Jumia affiliate program work?

What is the Jumia Affiliate Marketing Program?

It is vital to know what the Jumia Affiliate Marketing program in Nigeria is all about before we delve deeper. 

The first time I stumbled upon this program, I thought it was multilevel marketing. 😂 I was not ready to bring two people to invest money in some product. I then began my research.

I discovered this. Jumia Affiliate is one of Nigeria’s top affiliate marketing programs that can pay you daily.

With this program, you can effortlessly promote Jumia’s wide array of products through social media platforms or websites. You can reap generous commissions on every successful sale. 

The workings of the program are simple yet effective. You’ll get special links or attention-grabbing banners as an affiliate. These tools serve as virtual signposts, guiding potential buyers directly to the Jumia website. 

The magic happens when these visitors make purchases, and you’ll earn a commendable commission based on the sale. Jumia will keep paying you for each purchase made using your link. 💸

How Does Jumia Affiliate Program Work?

The Jumia Affiliate Program operates similarly to other affiliate programs. By sharing Jumia’s offers and products through a unique link, you can earn a commission for each successful purchase made by the people you refer.

Jumia gives you a link with a tracking number so you can keep track of these referrals. The moment someone hits the link, Jumia’s server records it. A cookie is also stored on their device with a 7-days lifespan. 

You will still be paid for the sale even if the person doesn’t make an immediate purchase. But the purchase has to be completed 30 days after the initial click.

All your checking commissions will be instantly transferred into your account at the end of each month. However, your earnings must meet the minimum amount before you get your payment. 

There’s no need to panic if you reach the withdrawal amount. Jumia will carry it over to the subsequent month until you meet the requirement for the minimum payment. 

Payments are usually processed between the 15th and 25th of the following month.

How to join Jumia affiliate program

Here’s a step-by-step process on how to join Jumia affiliate program if you’re eager to join the ranks of Jumia affiliate marketers:

Visit the Jumia website

Visit the Jumia KOL website and click on the orange [Join now] button to get started.

Fill in your basic details

Next fill in the usual bio data which includes your name, email, country and other fields.

Choose your role

The next step after adding your email and name is choosing your account type. There are three options which are micro-influencer, mega-influencer, and affiliate. Choose the one that fits your audience size.


Once you’re done, click on [Register]. You can start working immediately if you are an affiliate. If you’re a content creator or influencer, you will receive approval within a week.

Advertise and earn

Once registered, you can promote Jumia’s various campaigns. You will have access to tracking links that last up to 7 days and discount codes that you can share with your audience.

Remember to carefully review the terms and conditions set by Jumia and ensure compliance with their guidelines. 

Jumia Affiliate Marketing Commission Rate

Before diving into the Jumia affiliate marketing program in Nigeria, it’s essential to be aware of the commission rates offered. You can choose categories to advertise in with confidence if you have this information.

While different product categories come with varying commission rates, it’s crucial not to let these rates discourage your promotional efforts.

Here are the current affiliate commission rates for different categories on Jumia:

  • Automobiles and motorcycles: 6%
  • Mobiles and tablets: 5%
  • Cameras and accessories: 6%
  • Health and beauty: 10%
  • Books and stationery: 10%
  • Audio and video: 5%
  • Kids and babies: 7%
  • Home and living: 7%
  • Fitness and sports: 10%
  • Games and consoles: 4%
  • Fashion: 12%
  • Computing: 5%

Note: These rates can be changed by the Jumia affiliate marketing program board. Stay updated with any adjustments made to ensure you have the latest information when promoting Jumia products.

You can follow these steps to generate a Jumia product promotion link:

  • Visit the Jumia website and search for the product you want to promote.
  • Once you’ve located the item, copy the link to the page from the address bar.
  • Go to the Jumia Affiliate Program website and sign in to your affiliate account. 
  • You’ll be redirected to the Jumia Affiliate homepage.
  • In the dashboard, click on the “Link Builder” or “Promotion” section.
  • Copy the product link and then paste it into the area provided.
  • You can copy it and use it to promote the Jumia product once the link is generated.

How to Promote Jumia Products

You can promote Jumia products through various platforms. Here are some effective ways that many affiliates use:

Promote on Your Blog

If you have a blog or website, you can write product reviews, create buying guides, or publish sponsored posts featuring Jumia products. You can simply Include your affiliate links within the content to drive traffic and potential sales.

Use TikTok and Instagram

Create interesting and educational videos on Jumia items by utilising the power of visual channels like TikTok and Instagram. This can include product showcases, unboxing videos, or tutorials to attract your followers. All you have to do is include your affiliate links in the video descriptions or bio sections.

How to Make Money on Instagram in Nigeria [Practical Guide]
How to Make Money on TikTok in Nigeria While Having Fun

Use Email Marketing

Creating an email list of potential customers can also be a good idea. Common strategies that work with emails include sending newsletters or product recommendations featuring Jumia products. You can encourage subscribers to click on your affiliate links and make purchases by crafting compelling emails with enticing offers, discounts, or exclusive deals.

Try Paid Advertising

To reach a larger audience, you can use sites that charge for advertising, such as Facebook Ads, Instagram Ads, or Google Ads. Create targeted ads highlighting Jumia products and directing them to your link. Be mindful of selecting relevant keywords and demographics to maximise conversions.

Set up a Telegram Group

Creating a Telegram group focused on a specific category or interest related to Jumia products is another great strategy. Share updates, product recommendations, and exclusive deals with the group members. To establish trust, take part in conversations and respond to inquiries. Include your affiliate links when recommending products.

Remember to always disclose your affiliate relationships and comply with relevant guidelines and regulations when promoting Jumia products or any other affiliate offers.

Digital Marketer in Nigeria: Learn the Skills in 10 Steps

Benefits of Becoming A Jumia Affiliate Marketer

It’s Easy to Get Started

Joining the Jumia Affiliate Program is typically a straightforward process. Getting approved, registering, and advertising products are all quick processes. No in-depth technical expertise or experience is required.


As an affiliate marketer, you are free from concerns regarding inventory, delivery, or customer support. Jumia takes care of these aspects, reducing the risks and responsibilities typically associated with running a business.

Lots of Earning Potential

Jumia offers competitive commission rates for affiliate marketers. A portion of each sale made via your affiliate links will go to you. This means you increase your earning potential with more promotion and sales.


You are free to pick your own working hours and promotional strategies. It gives you the ease of working from home, a café, or while travelling. You can incorporate affiliate marketing into your current way of life or other businesses thanks to this flexibility.

A Wide Range of Products

Jumia is a leading online marketplace offering a diverse range of products across various categories. This includes electronics, fashion, home appliances, beauty, and more. It allows you to target various demographics and appeal to a broad range of customer interests.

Support and Resources

Jumia provides affiliate marketers with support and resources to help them succeed. This may include access to marketing materials, product data feeds, promotional tools, and dedicated affiliate support teams to address any queries or concerns.

20 Digital Marketing Courses in Nigeria to Up Your Career

Facebook is one of the platforms where you can reach every type of customer in Nigeria. To promote Jumia affiliate products on Facebook, you can follow these steps:

Create a Facebook Group or Page

If you don’t already have a dedicated Facebook page or group, create one specifically for promoting Jumia products. This will assist you in creating a market for the goods you are advertising.

Craft Engaging Content

Create engaging posts that highlight Jumia items in an educational and aesthetically pleasing way. You can include product images, descriptions, features, and any discounts or special offers available. It will be helpful if you highlight the benefits and value of the products to attract potential customers.

Make sure to add your Jumia affiliate links when creating your content. You can add the affiliate link directly in the post’s caption or use link-shortening services like Bitly to make the link more concise and trackable.

Leverage visual content

Posting visual content usually works well on Facebook. Consider creating eye-catching images, videos, or product carousels featuring Jumia products. You can showcase different angles of the product, demonstrate its usage, or share customer testimonials to increase engagement and interest.

Engage with your audience

Encourage interaction and engagement by asking questions, responding to comments, and addressing any inquiries or concerns. Creating a connection with your audience can increase their trust in you and encourage them to purchase items using your links.

Run Facebook Ads

Utilise Facebook’s advertising platform to reach a larger audience. Create specific advertising campaigns that highlight Jumia items and point consumers in the direction of your affiliate links. It is advisable to follow Facebook’s advertising guidelines.

Share Relevant Content

In addition to promoting specific products, share useful and relevant content related to the products or category you’re targeting. This might involve giving your readers useful advice, lessons, or articles. You can add your affiliate links to these posts when appropriate.

Monitor performance and optimise 

Keep track of the performance of your Facebook posts and ads. Analyse metrics like reach, engagement, and conversions to identify what appeals to your audience the most. Adjust your strategies and optimise your content based on the insights gained.

How to Get Paid from Jumia Affiliate Program

To get paid from the Jumia Affiliate Program:

  • Reach the payment threshold.
  • Choose your payment method (bank transfer, mobile wallet, etc.).
  • Provide the necessary payment details.
  • Request a payout.
  • Await payment processing.
  • Receive payment via your chosen method.

Final thoughts 💭

Congratulations on reaching this point! By carefully reading this article, you’ve acquired a comprehensive understanding of the Jumia affiliate marketing program in Nigeria. You now have the answer to the question “How does Jumia affiliate program work?” as well as the step-by-step process of how to join Jumia affiliate program.

Jumia affiliate marketing program in Nigeria FAQs

Can I be an affiliate marketer for Jumia?

Jumia affiliate marketing program in Nigeria allows individuals to promote Jumia products and earn commissions on referred sales. You can sign up for the program and start promoting Jumia products as an affiliate marketer.

How do I join the Jumia Affiliate Program in Nigeria?

You must create an account on the Jumia Affiliate website in order to participate in the Jumia Affiliate Programme in Nigeria. Complete the registration form and provide the required information. Once your application is accepted, you may begin marketing Jumia items as an affiliate marketer.

What commission rates does Jumia offer to affiliate marketers in Nigeria?

Jumia offers commission rates ranging from 2% to 13% on the product categories available on their platform. Various product categories and marketing campaigns may affect the specific commission rates. You can find detailed commission information in the Jumia Affiliate Program’s terms and conditions.

Join Our Tribe of Successful Freelancers and Entrepreneurs Today

Get the latest opportunities and guides to boost your business and freelancing journey.

FREE: Discover the Skills That Will Make You Money in 2024