How to Start Affiliate Marketing in Nigeria in 8 Easy Steps

One of the easiest ways to make money is through affiliate marketing, and this guide will show you step-by-step how to start affiliate marketing in Nigeria.

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Affiliate marketing has become a lucrative business for many Nigerians. However, many people don’t know how to get started and make money online with affiliate programs. Learn how to make money from home as an affiliate marketer by promoting products and services for companies.

To get started, you must choose a program offering products or services you want to promote. After that, you will need a channel to promote the products or services. Your promotion channel could be through social media, email marketing, a personal blog, or other online channels.

This money-making guide will discuss how to start affiliate marketing in Nigeria, providing insightful information about the industry. You would learn how to become an affiliate marketer in Nigeria and how to choose the best program. This guide will further educate you on how to understand affiliate commission programs.

What is affiliate marketing in Nigeria?

Affiliate marketing in Nigeria follows the same principle anywhere in the world. It involves promoting someone else’s product or service and earning a commission for each sale you generate. 

To be successful in affiliate marketing in Nigeria, it is important to choose products that are relevant to your target audience. The most important part of affiliate marketing is promoting it as engaging and informative.

You should also track your results to see what is working and what is not.

How do affiliate marketers make money in Nigeria?

As an affiliate marketer, your main objective is to promote products or services for other businesses or merchants. You do this using various marketing channels like websites, social media, email campaigns, or other online platforms. When people click on your affiliate links and purchase or take a specific action, you earn a commission on that sale.

The commission rate is usually agreed upon between the affiliate marketer and the merchant before starting the partnership. The commission rate can vary depending on the affiliate program and the products or services being promoted. 

Commission rates typically fall within 5% to 20% of total sales.

For instance, suppose you start an affiliate marketing business and promote a fashion brand with a 10% commission rate. When someone clicks on your unique affiliate link and buys ₦10,000 of apparel, you get a 10% commission of ₦1,000.

So how much can you make?

Several factors can determine how much money you can make. Firstly, you’ll earn more if more people buy products through your links. So, you need to have the right audience who wants what you’re promoting. 

The conversion rate—the percentage of people who buy after clicking your links—affects your earnings too. Understanding this is crucial to learning how to make money from affiliate marketing in Nigeria.

How much does it cost to start affiliate marketing?

Starting affiliate marketing, particularly in Nigeria, doesn’t require a significant upfront financial investment. The primary cost is the time and effort you put into creating high-quality content for your blog or social media to promote affiliate products or services. 

Most affiliate programs are free to join. The only part where you may spend money is promoting the products through online ads or social media marketing to reach a wider audience. However, this is optional, as many successful marketers start with organic methods. 

Additionally, you might consider investing in educational resources like online courses on digital marketing to enhance your skills. Remember, the cost of starting affiliate marketing largely depends on your approach and the resources you choose to invest in.

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How to Become an Affiliate Marketer in Nigeria

Many people are so bothered about how to start affiliate marketing in Nigeria because they are confused about where to start. Becoming an affiliate marketer is a process that many are not aware of. Here’s a step-by-step guide on how to become an affiliate marketer in Nigeria:

Pick a Profitable Niche

To begin, identify a niche that aligns with your interests, knowledge, and target audience. A profitable niche is one that has sufficient demand and is not oversaturated with competitors. At this point, you must conduct market research to identify areas with growth potential and where you can offer valuable content.

Select Hot Products in the Niche

Look for popular products or services with a track record of generating sales within your chosen niche. Research affiliate programs that offer these products and check their commission rates. Choose products relevant to your audience that have positive reviews to increase your chances of success. 

For example, a “Smart Fitness Tracker” could be a trending and relevant choice if you’re into Health and Fitness. This way, you attract fitness-focused audiences looking to purchase activity monitoring devices.

Know Your Products

Before promoting any product, understand its features, benefits, and potential drawbacks. Knowing your products well allows you to create more authentic and persuasive content when recommending them to your audience.

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Negotiate Your Commission Properly

If you can negotiate commission rates with merchants or affiliate programs, be prepared to make a case for higher rates based on your marketing strategies and audience reach. Negotiating a fair commission rate can significantly impact your earnings.

Select a Platform for Selling Your Products

Choose a platform to promote and sell the products. Many affiliate marketers opt for a blog or website as their primary platform. It provides flexibility in content creation and allows you to build a loyal audience over time. Social media platforms, email lists, and YouTube channels are effective ways to reach and engage your audience.

Many Nigerians shy away from affiliate marketing programs because they think you must have a personal blog. While a blog is very effective for driving traffic, you can also make money advertising on platforms like Telegram.

Pick or Grow an Audience

To build an audience, the first thing you must do is identify who your potential customers are. These could be married women in Lagos or small business owners in Anambra. You want to be very specific about who your audience is so that you can channel your efforts to attract them.

Once you know who they are, use content marketing and SEO techniques to attract visitors to your platform. Although these techniques would take time and effort to master, they would benefit your affiliate marketing business. It’s also important to engage with your audience through comments, social media interactions, and email newsletters to build trust and loyalty.

Invest in Content Marketing

Content marketing is a powerful tool for affiliate marketers because it captures attention that could lead to sales. Focus on Creating high-quality, informative, and engaging content around the products or services you promote. This content can include product reviews, tutorials, comparisons, and problem-solving articles that resonate with your audience.

Furthermore, your content could be a video on YouTube or your WhatsApp status. Alternatively, you could post promotional content on your blog, email list, and Twitter. Overall, ensure you invest in making good content because more attention could mean more clicks. 

Promote the Products

Implement various marketing strategies to promote the products effectively. Besides content marketing, explore other channels like social media advertising, pay-per-click (PPC) campaigns, influencer marketing, and email marketing. Tailor your promotional efforts to suit your audience’s preferences and behaviour.

Analyse and Optimise

Continuously monitor your affiliate marketing efforts and analyse the performance of different products and marketing channels. Identify what works best for your audience and optimise your strategies accordingly. This process involves testing, measuring, and refining your approach to achieve better results over time.

How to start affiliate marketing in Nigeria

Learning how to make money from affiliate marketing in Nigeria requires you to understand the process. This section provides insightful information on how to start affiliate marketing in Nigeria. As a beginner, here are the steps to get started:

1. Select a Platform

Decide on the platform you want to use for your affiliate marketing efforts. Popular choices include creating a blog, using social media, or building an email list. Choose a platform that aligns with your skills and where your target audience is most active.

2. Select a Profitable Niche

Choose a niche that you are passionate about, and that has the potential to generate income. Research different niches to find one with enough demand and products or services you can promote as an affiliate. A profitable niche ensures that you have an interested audience to market to. The tech gadget and weight loss niches are quite in demand in Nigeria.

3. Join a Good Affiliate Program

Look for reputable and reliable affiliate programs that offer products or services related to your chosen niche. Consider factors such as commission rates, payment methods, and affiliate support. Some popular affiliate programs in Nigeria include Jumia Affiliate, Konga Affiliate, and Amazon Affiliate.

4. Decide On a Traffic Source

Determine how you will drive traffic to your affiliate offers. This could involve creating valuable content, leveraging social media marketing, running paid advertising campaigns, or building an email list. Understanding your traffic source will help you tailor your content and promotions accordingly.

5. Create Content for Your Affiliate Products

Content is king in affiliate marketing. Create informative and engaging content that promotes the products or services you are affiliated with. This could include product reviews, tutorials, comparison articles, or video content.

6. Build Trust with Your Content

Focus on building trust with your audience through your content. Be honest in your reviews and recommendations, and only promote products or services you genuinely believe in. Building trust with your audience enhances the likelihood of them clicking on your affiliate links and making purchases.

7. Optimise Your Content for SEO

Utilise search engine optimisation (SEO) techniques to improve the visibility of your content in search engine results. This will drive organic traffic to your blog, increasing your chances of reaching potential customers.

8. Drive Traffic to Your Site

Implement your chosen traffic-generation strategies to drive visitors to your platform. Whether through social media marketing, email campaigns, or paid advertising, consistently promote your content to attract relevant traffic.

Understanding Affiliate Commission Models

If you must know how to become an affiliate marketer in Nigeria, you should understand affiliate commission models. Affiliate commission models refer to how affiliate marketers earn commissions for promoting products or services. 

Each commission model varies based on the actions taken by the referred customers. Some models focus on making sales, while others emphasise getting people to take specific actions or maintaining long-term customer relationships. 

The most common commission models are:

With Pay-Per-Sale, affiliate marketers earn money when someone they refer purchases through their affiliate link. They get a percentage of the sale value as their commission. For example, if they refer a customer who buys a ₦5,000 product with a 10% commission rate, the affiliate would earn ₦500.

Pay-Per-Lead means that affiliates earn commissions when they refer people who take specific actions, like signing up for a newsletter or filling out a form. The commission is paid even if the referred person doesn’t make a purchase. For instance, if an affiliate refers five people who sign up for a free trial, they could earn a commission for each successful sign-up.

In Pay-Per-Click, affiliates get paid just for getting people to click on their affiliate links, regardless of whether those people make any purchases. This model focuses on getting people to visit the promoted website or page. The more clicks an affiliate gets, the more they can earn.

Pay-Per-Action combines elements of Pay-Per-Sale and Pay-Per-Lead. Affiliates earn commissions when people they refer take specific actions, like purchasing or signing up for a service. The commission amount may vary based on the action taken.

With Recurring Commissions, affiliates earn money on an ongoing basis for as long as the people they refer continue to make payments or stay subscribed to a service. For example, if an affiliate refers someone to a subscription service and that person pays monthly, the affiliate earns a commission each month.

How To Choose the Best Affiliate Programs in Nigeria

Now that you know how to start affiliate marketing in Nigeria, it’s important to know what to look for when choosing an affiliate program. Choosing the best affiliate programs in Nigeria can significantly impact your success as an affiliate marketer. Here are some factors to consider:

1. High Commission or High Ticket

Look for affiliate programs offering high commission rates or high-ticket products. High commission rates mean you earn a larger percentage of each sale, while high-ticket products have a higher sale value, resulting in more significant earnings per sale. Strike a balance between the two to maximise your income.

2. Digital Products or Services

Consider promoting digital products or services, which often provide higher commission rates and faster payouts. Digital products, such as online courses, software, or e-books, are popular due to their ease of delivery and scalability.

3. Promotional Tools

Choose affiliate programs that provide robust promotional tools and resources to help you effectively market their products or services. These may include banners, text links, social media content, and email templates. Having ready-made promotional materials can save you time and effort when creating your own.

4. Recurring Payments

Seek affiliate programs that offer recurring commissions. With recurring payments, you can earn commissions continuously if the referred customer remains subscribed to a service or makes regular payments. This creates a steady income stream over time.

5. Product Quality and Reputation

Ensure the products or services you promote are of high quality and have a good reputation. Your credibility as an affiliate marketer relies on recommending trustworthy products. Positive customer reviews and testimonials can indicate product quality and customer satisfaction.

6. Merchant Support and Communication

Look for affiliate programs with responsive merchant support. Good communication with the merchant is essential if you have questions, encounter issues, or need assistance with your promotional efforts.

Check the cookie duration of the affiliate programs you are considering. The cookie duration is when you can earn a commission after a visitor clicks on your affiliate link. Longer cookie durations give you more time to earn commissions from potential customers who don’t make an immediate purchase.

8. Alignment with Your Niche

Ensure that the affiliate programs you choose align with your chosen niche and are relevant to your target audience. Promoting products or services that resonate with your audience increases the likelihood of conversions.

9. Affiliate Tracking System

Verify that the affiliate programs have reliable tracking systems to accurately record your referrals and earnings. A robust tracking system ensures you receive proper credit for your efforts.

Top Affiliate Programs in Nigeria

To learn how to make money from affiliate marketing in Nigeria, you must be familiar with the top affiliate platforms. Before we go into details on how to start affiliate marketing in Nigeria, here are some legit platforms you can start with: 

What we like

  • Amazon Affiliate
  • Jumia Affiliate
  • Konga Affiliate
  • Travelstart Affiliate Program
  • ClickBank
  • CJ Affiliate
  • ClickFunnels Affiliate Marketing Program
  • eBay Partner Network
  • Fiverr Affiliate Program
  • Bluehost
  • HostGator
  • Shopify Affiliate
  • Luno Affiliate Program
  • Binance Affiliate Program
  • Bet9ja Affiliate Program
  • SEMrush
  • Wakanow Affiliate Program

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Affiliate Marketing in Nigeria: Final Thoughts

Affiliate marketing in Nigeria offers a great opportunity for individuals to earn money online by promoting products and services. Success in affiliate marketing relies on selecting the right niche, choosing reputable affiliate programs, creating valuable content, and driving targeted traffic to your platform. With dedication, consistency, and a willingness to learn, affiliate marketing can become a profitable venture for aspiring marketers in Nigeria.

Frequently Asked Questions

How can I start affiliate marketing as a beginner?

To start affiliate marketing as a beginner, choose a niche you are interested in and join reputable affiliate programs. You must also create a platform (a blog, website, or social media page) and produce valuable content to promote products to your audience.

Which affiliate marketing is best for beginners in Nigeria?

Beginners in Nigeria can start with affiliate programs like Jumia Affiliate, Konga Affiliate, or Amazon Affiliate, which offer diverse products and support for beginners.

How can I do affiliate marketing with no money?

You can start affiliate marketing with no money using free blogging platforms, social media, and organic traffic strategies. You can reinvest in paid advertising and professional platforms as you earn commissions.

How many followers do you need to make money from affiliate marketing?

The number of followers needed to make money from affiliate marketing varies. Focus on building a loyal and engaged audience; the income will grow with increasing traffic and conversions.

Affiliate links are provided by the affiliate programs you join. Once approved, you can access your unique affiliate links in your affiliate account dashboard.

How do I start affiliate marketing without showing my face?

You can start affiliate marketing in Nigeria without showing your face by using a blog or website. Here, you focus on creating valuable content and building trust through your writing.

What qualifications do you need to be an affiliate marketer?

There are no specific qualifications to become an affiliate marketer. Anyone can start, but skills in digital marketing, content creation, and audience engagement can be beneficial for success.

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